Magners Irish Cider has had a very poor summer for profits, and they blame the bad weather and competition, according to the Guardian:
Cider maker’s summer goes flat | | Guardian Unlimited Business
C&C revealed today that its sales of Bulmers cider in Ireland, its home market, tumbled by as much as 7% in the last six months.
Meanwhile Bulmers in the UK, owned by Scottish and Newcastle (not connected with Bulmers Ireland who make Magners Irish Cider) are stepping up the competition for on-sales by introducing “draught cider over ice”.
http://www.thepublican.com/story.asp?storycode=56649
Bulmers Original Draught will be dispensed at 3 degrees Celsius from a measured-pour condensation font into 27oz lined glassware.
This utilises new turbine technology to deliver the optimum pint serve.
27 Imperial fluid ounces = 1.35 Imperial pints
So a whole new range of glassware for pub workers to run short of then.
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Stephen Hayes has been a long time member of ukcider and maintainer of a website about his apple orchard and cider interests. Now he’s turned the main index of Fruitwise into a blog:
Fruitwise Heritage Apples
This is the new index page, I will be keeping a sort of diary here through the apple season.
Welcome to blogging, Stephen and Julia!
On the 5th August there is a sorry tale of another local shop closing, with some typical pithy commentary:
There is something wrong with a society where a populous local community (and it’s the same in our village of Botley) can support a supermarket, a betting shop, estate agent, several pubs and restaurants, 2 take aways, several hair, nail and other beauty shops (maybe a cancer-inducing tanning salon too) but where it is uneconomic to run a shop selling that most basic necessity of all, fresh vegetables and fruit. Too bad.
So if you are interested in following the story of small scale apple orchard production in southern England I would recommend a subscription to Fruitwise ( RSS ) , and wish Stephen happy blogging with the new site.
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Thanks to an anonymous correspondent in the US, where ingredients labelling is mandatory, I can now reveal the true composition of Magners. This should be of interest, notwithstanding the fact that one of the ingredients is “hard cider”.
The front of the bottle has a label that says
Magners Original
Produced in Ireland
330ml 4.5%alc./vol.
Magners
Irish Cider
Original
by WM. Magner
Vintage Cider
The back label says
Nutrition Facts
Serving Size: 11.2 fl oz/330mL
Amount Per Serving
Calories 125
Total Fat 0g, 0% (Daily Value*)
Sodium 16mg, < 1%
Total Carbohydrates 11g, 2%
Protein 0g, 0%
* Percent Daily Values are based on a 2,000 calorie diet
Ingredients List: hard cider, sugar, malic acid, sulfites to preserve
freshness, colours added, lightly carbonated.
Government Warning, … (paraphrase:. alcohol causes birth defects and
impares your ability to drive and operate machinery)
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Roy Bailey sadly announces:
Anyone thinking of travelling to Lambourn tomorrow to sample our cider and perry at the Summer Food and Farming Festival at Sheepdrove Organic Farm should be advised that it has been cancelled and the farm closed because of the outbreak of foot-and-mouth disease in Surrey.
Don’t worry about the stock remaining unsampled though, as it will it will all do for The White Horse Show at Uffington on the August Bank Holiday weekend.
UPDATE:
Tom Oliver closes cider house:
Following on from Roy’s email we have closed our cider house to the public from yesterday, saturday. It will remain closed to the public till this outbreak is contained and eradicated. Our livestock welfare being our primary concern. We will continue trading with myself delivering or meeting customers off the farm.
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Published at August 2, 2007
in media.
Thanks to Gary Awdry for pointing out that Tom Oliver has been interviewed on American NPR radio recently. You can listen again via the website.
NPR - Out of the Pear Orchard and Into the Glass
Perry, or alcoholic pear cider, was a favorite drink of Napoleon’s. Now, it’s getting a modern makeover.
Tom Oliver of Herefordshire, England, has been making perry all his life.
“When you first try it, you can forget all about anything else you’ve ever tasted and drunk, because this is just a little bit different,” Oliver tells Michele Norris.
Oliver’s Cider and Perry
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