This is possibly one of the best selections of cider you can find in a supermarket in the UK. There are certainly many, many supermarkets with much less on offer. And yet the number, variety and quality of real ciders featured has surely diminished in recent years.
Dunkerton’s Black Fox is an excellent product and the Sheppey’s single varieties are worth a try. Henney’s to me tastes less interesting than the old Frome Valley used to be and Weston’s Organic is nothing like it once was. Missing are the French Normandy ciders, Cornish Orchards, Gwatkins and Gwynt Y Ddraig, any proper perry at all. The own-brand bottles are simply rebadged Westons inferior cider, none of which would compete with a bag-in-box of Westons vintage organic or Old Rosie, neither of which are available.
Further down are the cuprits.
Magners, Bulmers, Strongbow and Kopperberg take up most of the available supermarket shelf space with their multiple brands of heavily advertised industrial carbonated glucose wine.
So how is it that the so called “Magners effect” making fake ciders trendy, is supposed to have benefitted craft cider drinkers exactly?
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