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Monthly Archives: April 2009
WKD Core Industrial Cider
WKD is breaking into the cider market It’s the brand’s first move into non-spirit products since 1996. WKD Core is a 4.5% ABV apple cider, packaged in 500ml green bottles featuring the familiar WKD logo. It will be rolled out … Continue reading
Posted in industrial cider
Tagged advertising, apple cider, Core, green bottles, Industrial, marketing, thegrocer, trade, wkd
1 Comment
Loss of Traditional Orchards Threatens Species
Matt Helliwell on the ukcider email discussion group pointed us to an interesting article on the BBC website about the National Trust campaign to retain what’s left of the country’s traditional orchards. Orchard losses ‘threaten species’ Traditional fruit orchards are … Continue reading
Posted in campaign, orchards
Tagged apples, BBC, bbc news, bbc website, campaign, chafer, chafer beetle, England, fruit orchards, lesser spotted woodpecker, Matt Helliwell, National, national trust, NEWS, orchard, Trust, varieties of apples
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Magners Stockpile of Apple juice
Magners are downsizing everything as a result of the recession, euro vs pound exchange rate, bad weather and customers wising up to the relatively inflated price of brand advertised so-called premium ciders. This leaves them with an enormous lake of … Continue reading
Cider is Apple Wine
Two unrelated provocations cause me to blog about the nature of cider and where it belongs related to other beverages. The first is a resurfacing of the old strategic conflict as to whether it’s worth putting an effort into attempting … Continue reading
Posted in campaign, craft cider, wine
Tagged craft, craft cider, food and drink, fruit juice, real cider
3 Comments