real cider and perry
On Wednesday 17th October it should be possible to taste Asturian cider ( sidra natural ) and maybe watch a pouring-from-a-great-height demonstration at Borough Market, near London Bridge. This is part of the Taste Spain event - celebrating Spanish food and culture.
But did you know that Londoners can always taste and buy Basque Cider (Sagardoa) which is in the same style as Asturias cider and very good, at Leadenhall Market on a Thursday? That’s thanks to Paul and Helen of de la tierra
An online farmers market is being launched soon, as a social enterprise. It’s called ‘Local Food Shop’
Local Food Shop
Localfoodshop.co.uk is owned by the producer community, so 93% of the purchase price goes directly to the producers, supporting the local economy, reducing food miles, and keeping Britain’s farms viable.
They have a drinks category called “Beer, cider and perry” so that’s not bad.
For producers the deal is £10 a month to be listed with an additional pre-launch discount offer, and they promise to organise all of the IT side of e-commerce (since it’s all done through their site anyway) and negotiate good deals on freight.
For cider and perry producers this may well offer an opportunity, provided they can find a way to undercut the expensive courier prices which currently restrict the online bottled drinks delivery market. Maybe if they get big enough, the real cider and perry can be delivered in the same trip as the potatoes, groceries, fresh meat and fish, thus giving the supermarkets a run for their money.
Now there’s a thought.
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