Industrial Cider

Contents
Drinks Labels Move to List Ingredients
Magners Pear Cider
WKD Core Industrial Cider

Archive for the 'industrial cider' Category

Drinks Labels Move to List Ingredients

Published at November 25, 2009 in industrial cider, nacm and wine. 3 Comments

At UKCider we believe cider and all alcoholic drinks should be bound by the same ingredients listing laws as any other foodstuffs. This would help to educate the public about what goes into making pure natural cider compared with the adulterated output from many well known brands. According to the industrial cider makers organisations, it’s the wine industry holding this back, so it’s always good news to see some parts of the wine world moving forward with additives labelling.

There is a movement in the wine business that says that all wines should carry ingredient labelling (see what Bonny Doon(1) are doing) just as most other food & drink products do. The question will be, will any consumer understand those ingredients, what they mean, and what the effects are? Are we defending the consumer, or simply confusing them “for their/our own good”?

via wineconversation.com » Blog Archive » Would you like a dash of natamycin with that?.

(1)

Bonny Doon’s labels bare all

Spotted yesterday at a trade tasting: Bonny Doon’s labels are now baring all and putting a full “ingredient” list. This is not a legal requirement but more comprehensive labeling for wine is a subject that is in play. While more information on labels is a probably good thing, it would be helpful to have some context about some of lesser-known aspects of winemaking. But maybe that’s what the internet is for, researching things like wine ingredient lists.

Magners Pear Cider

Published at May 1, 2009 in Magners Irish Cider, industrial cider and pear cider. 9 Comments

100% Pear

Originally uploaded by LoopZilla

Magners Pear Cider Advertisement claiming 100% pear.

A breakthrough for ingredients labelling?

WKD Core Industrial Cider

Published at April 25, 2009 in industrial cider. 1 Comment

WKD Core Industrial Cider

WKD is breaking into the cider market

It’s the brand’s first move into non-spirit products since 1996.

WKD Core is a 4.5% ABV apple cider, packaged in 500ml green bottles featuring the familiar WKD logo. It will be rolled out to the trade from early May.

The cider is aimed at longstanding fans of the brand, as well as new recruits that will appreciate the personality of WKD but don’t consume ready-to-drink products, according to Beverage Brands marketing director Debs Carter.

“We see this as a huge opportunity to broaden the appeal of the WKD brand and at the same time bring a new edge to the cider category, which is continuing to flourish,” she said. “We believe there is still room for expansion by taking a different approach, as research has shown that there is demand amongst cider consumers for a sweeter, lighter cider drink with a more modern image.”

A marketing campaign including TV advertising, online activity and sampling will accompany the launch.

via thegrocer.co.uk | Articles .

Point-of-sale material is available to the trade, and – with Beverage Brands advising that WKD should be stocked in fridges alongside other ciders, not RTDs – cases will be boldly labelled ‘Please put me with cider’.

ukcider