ukcider

The revelation by the Independent.ie about the true nature of Magners Irish cider will come as no surprise to ukcider readers.

Nothing added but time … sugar, chemicals and sulphites - National News, Frontpage - Independent.ie
Information obtained by the Sunday Independent this week reveals that despite the claims of the embattled company, the “Irish” cider is full of apples from at least five other countries across Europe, added sugar, and a host of chemicals added in the post-fermentation process.

See revelations from the ingredients list on US bottles at  What’s in Magners Irish Cider

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Magners Irish Cider has had a very poor summer for profits, and they blame the bad weather and competition, according to the Guardian:

Cider maker’s summer goes flat | | Guardian Unlimited Business
C&C revealed today that its sales of Bulmers cider in Ireland, its home market, tumbled by as much as 7% in the last six months.

Meanwhile Bulmers in the UK, owned by Scottish and Newcastle (not connected with Bulmers Ireland who make Magners Irish Cider) are stepping up the competition for on-sales by introducing “draught cider over ice”.

http://www.thepublican.com/story.asp?storycode=56649

Bulmers Original Draught will be dispensed at 3 degrees Celsius from a measured-pour condensation font into 27oz lined glassware.

This utilises new turbine technology to deliver the optimum pint serve.

27 Imperial fluid ounces = 1.35 Imperial pints

So a whole new range of glassware for pub workers to run short of then.

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