Magners Pear Cider Advertisement claiming 100% pear.
A breakthrough for ingredients labelling?
So are Magners claiming that there is nothing else at all in their pear cider other than fermented pear juice? What about the added sugar for starters? 100% pear, I don’t think so!
On the TV adverts which are part of the same campaign they go into a little more detail and state that “no other fruit goes into Magners Pear Cider” so that’s where the suspicious 100% figure comes from. Then they are disingenuous enough to compare their offer with other products that are not quite what they seem!
The most annoying thing about this advert is the fact that if it is made from just pears then it is in fact a Perry and not a cider at all
The whole thing about calling anything “pear cider” is probably the second or third most annoying thing. It’s the 100% bit that annoys me more, alluding indirectly to full juice cider or perry, which this product plainly isn’t.
The National Association of Cider Makers in GB considers that Perry and Pear Cider are the same – there is no difference. Pear Cider is just another name for Perry and one that consumers recognise. Pear Cider or Perry both must have a minimum of 75% Pear/ 25% Apple to be considered Pear Cider.
I say fair play to Magners – the other Pear ciders have minimal pear in them and are full of flavourings, not aprticularly natural and explains why Magners Pear tastes the best. Try it versus the others and I bet you will see for yourself…
Richard, at one point you say that NACM considers pear cider and perry to be the same and then say that Magners Pear Cider tastes the best, presumably only comparing their product to other so called “pear ciders” – not to real 100% juice perry.
The 75% pear figure would be another deliberate obfuscation of the true juice content.
What’s the point of giving the percentage pear content in the juice if the percentage juice content in the whole is kept secret? This doesn’t seem like fair play to me and I’d be interested to see if the regulating body considers it to be a misleading advertisement.
Well, the ad does annoy me as it is confusing to have pear cider and perry being the same drink; but I think Magners should not call their ‘pear cider’ perry, because even if it is 100% pears and therefore qualifies as perry, it is a pale imitation of the real thing; and by the time all that ice has been added – yuck…….
Surely the point about Magners is that it’s a drink designed specially for lager drinkers (and marketed at lager-drinking youth). But us older ones want proper draught real cider/perry. But yes, I do agree that the term “pear cider” is annoying.
Perry – trying to work out how many calories per litre in 7.5% medium dry. Does anyone have a clue? It says that it contains sugar and sweeteners, so I presume the sweetener has been added afterwards.
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