Strongbow Banned!

Real cider enthusiasts may be cheered by the news that Strongbow has been banned from a pub. But if we dig a little deeper, is this really more the case of a traditional pub being turned into a celebrity chef gastropub with the old locals being shunned in favour of middle class diners? Or is that Ok because he wants to create a traditional ale and cider house. How should real cider drinkers react to this story, it’s a dilemma isn’t it?

Celebrity chef Marco Pierre White has taken the controversial step of banning Foster’s lager and Strongbow cider from his new pub.

The Hell’s Kitchen star removed the popular drinks from sale at his Angel pub in Lavenham, Suffolk, just months after buying the pub from its previous owners.

He bought the pub with a view to creating an authentic ale and cider house in the village.

“I don’t like Foster’s and Strongbow,”explained Pierre White, “I like traditional ales and ciders. If they don’t like that, I’m sorry.”

His plans have already upset some local beer drinkers who feel they are being pushed out of their local pub.

“The Angel is the heart of Lavenham,” said regular Rod Benson, “We like a drink, but we’re not lager louts. When the drinks we like disappeared, we got the message he doesn’t really want us there.”

The pub, which was first licensed back in 1420, had come close to closure prior to Pierre White’s purchase.

Since restoring the interior of the pub, the chef has sought to attract a different kind of beer drinker.

He is also taking steps to curb “laddish” behaviour, with swearing, tattoos and dogs on chairs also outlawed.

“If I was going to take my mother to dinner there I would not wish her to be exposed to that sort of thing,” he said.

“When I take over an establishment I see myself as the caretaker. I accept not everyone will agree with my decisions.”

http://www.thedrinksbusiness.com/2011/08/tv-chef-bans-popular-drinks/

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2 Responses to Strongbow Banned!

  1. uk cider says:

    Michelle on the facebook cider page has left the most sensible comment so far:

    “can’t fault him for pushing the real cider and ale … shame on him for forgetting the people who kept the pub going … the locals … with all the money he’s ploughed into it why couldn’t he have created a traditional snug for them?? … methinks it is only his name that would bring the punters in … if Bert down the road tried to open a gastro-pub, the place would be back on the market within months.”

  2. Sounds mostly sensible – how can you ban tattoos though? Just visible ones? Suspect it’s probably a mis-quote though.

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