Tag Archives: advertising

£10,000 to taste beer for six days … Is this the worst job in the world?

Brewery firm imitates organisations that have used ‘dream jobs’ to drum up publicity, but is the the best or the worst job in the world for a cider drinker? The content previously published here has been withdrawn. We apologise for … Continue reading

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Product placement is nigh

From 28 February, branded ingredients and products will be allowed on our TV screens. Programme-makers need the money, but do we need product placement? Continue reading

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WKD Core Industrial Cider

WKD is breaking into the cider market It’s the brand’s first move into non-spirit products since 1996. WKD Core is a 4.5% ABV apple cider, packaged in 500ml green bottles featuring the familiar WKD logo. It will be rolled out … Continue reading

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